Aircel Crisis: Disruptive Competition or Corruption– What Next?. Issue 3 (September 2019)

• Record Type: Journal Article
• Authors: Aggrawal, Artee
• Is Part Of: FIIB business review. Volume 8:Issue 3(2019)
• Page Start: 186
• Page End: 191
• Publication Date: 2019-09
• Subjects: Indian Telecom Industry -- Disruption -- Competition -- Corruption in Indian Telecom sector; Business -- Periodicals; Economics -- Periodicals; Business; Economics; Periodicals; 650
• DOI: 10.1177/2319714519855835
• Languages: English
• ISSNs: 2319-7145

Abstract

Abstract: Even though the emerging economies are growing with a fast pace, they have their own problems like growing population, corruption low per capita income and low purchasing power. India has its considerable dynamics like lower middle-class consumers, price competition, disruptive technologies and corruption. The present case study is about a struggling player of telecom industry in India. The telecom sector of India is an oligopoly market with only few dominant players. Entry of Relience-Jio in the year 2016 disrupted the market and making it difficult for all well-established companies to stay afloat. Aircel India, once a poster boy of Indian telecom sector, finds itself into intensive competition and numerous corruption charges. The case presents an opportunity in front of the students to evaluate a series of difficult decisions, all of which require trade-offs in the interest of keeping the company afloat. The case is developed by the data collected using unobtrusive methods from newspaper articles and research reports on the topic.