Cite
HARVARD Citation
Tähtinen, J. et al. (2019). Conceptually confused, but on a field level? A method for conceptual analysis and its application. Marketing theory. pp. 533-557. [Online].
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Tähtinen, J. et al. (2019). Conceptually confused, but on a field level? A method for conceptual analysis and its application. Marketing theory. pp. 533-557. [Online].