U.S. College Student Media and Twitter: Are Student Media Following Best Practices?. (September 2019)

• Record Type: Journal Article
• Authors: Saks, Jeremy; Cruikshank, Sally Ann; Yanity, Molly
• Is Part Of: Journalism & mass communication educator. Volume 74:Number 3(2019)
• Page Start: 290
• Page End: 305
• Publication Date: 2019-09
• Subjects: social media -- journalism -- student media -- content analysis -- Internet/web/digital/online; Communication -- Study and teaching (Higher) -- United States -- Periodicals; Journalism -- Study and teaching (Higher) -- United States -- Periodicals; Mass media -- Study and teaching (Higher) -- United States -- Periodicals; 070.07
• DOI: 10.1177/1077695818797202
• Languages: English
• ISSNs: 1077-6958

Abstract

The current study examines how student media in the United States utilize Twitter and if those media outlets are following best practices. A constructed-sample content analysis of 10 Twitter feeds over the course of four semesters was conducted. The findings show that student media are generally not following best practices with a wide range of differences among those outlets in the sample. Discussion includes what this means for institutions teaching social media for journalists and other concerns.