Cite
HARVARD Citation
Wu, L. (2019). Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience. Journal of marketing communications. 25 (6), pp. 586-606. [Online].
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Wu, L. (2019). Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience. Journal of marketing communications. 25 (6), pp. 586-606. [Online].