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HARVARD Citation
Hook, M. et al. (2018). Antecedents and consequences of participation in brand communities: a literature review. Journal of brand management. 25 (4), pp. 277-292. [Online].
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Hook, M. et al. (2018). Antecedents and consequences of participation in brand communities: a literature review. Journal of brand management. 25 (4), pp. 277-292. [Online].