Cite
HARVARD Citation
Kumar, V. et al. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California management review. pp. 135-155. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Kumar, V. et al. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California management review. pp. 135-155. [Online].