Cite
HARVARD Citation
Straker, K. et al. (2016). Emotionally engaging customers in the digital age: the case study of "Burberry love". Journal of fashion marketing and management. 20 (3), pp. 276-299. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Straker, K. et al. (2016). Emotionally engaging customers in the digital age: the case study of "Burberry love". Journal of fashion marketing and management. 20 (3), pp. 276-299. [Online].