Democratizing Innovation in Organizations: Teaching Design Thinking to Non‐Designers. (14th September 2017)

• Record Type: Journal Article
• Authors: Liedtka, Jeanne; Salzman, Randy; Azer, Daisy
• Is Part Of: Design management review. Volume 28:Number 3(2017)
• Page Start: 49
• Page End: 55
• Publication Date: 2017-09-14
• Subjects: Industrial design coordination -- Periodicals; Industrial design -- Management -- Periodicals; 658.575205
• DOI: 10.1111/drev.12090
• Languages: English
• ISSNs: 1557-0614

Abstract

Abstract : Designers are comfortable with ambiguity and open‐ended questions. Not so much with industry leaders and managers who decide to take a course in design thinking. Many are risk‐averse individuals fearful of failure to begin with. They need a more structured methodology if they are to feel comfortable with designerly thinking and decision‐making.