Artistic orientation, financial literacy and entrepreneurial performance. Issue 1 (31st May 2019)

• Record Type: Journal Article
• Authors: Purnomo, Boyke Rudy
• Is Part Of: Journal of enterprising communities. Volume 13:Issue 1/2(2019)
• Page Start: 105
• Page End: 128
• Publication Date: 2019-05-31
• Subjects: Financial literacy -- Entrepreneurial orientation -- Creative industries -- Entrepreneurial performance -- Artistic orientation; Industries -- Social aspects -- Periodicals; Globalization -- Social aspects -- Periodicals; Economic development -- Social aspects -- Periodicals; Ethnic communities -- Economic conditions -- Periodicals; Community development -- Periodicals; Developing countries -- Economic conditions -- Periodicals; 338.9105
• DOI: 10.1108/JEC-09-2018-0065
• Languages: English
• ISSNs: 1750-6204

Abstract

Abstract : Purpose: This study aims to examine the relationship between artistic orientation and entrepreneurial performance and how other central entrepreneurial resources, namely, entrepreneurial orientation and financial literacy, affect this relationship. Design/methodology/approach: Regulatory focus theory was used to develop the model. A survey of 375 small creative business entrepreneurs was conducted in Yogyakarta, Indonesia, and a hierarchical linear regression was used for data analysis. Findings: The results reveal a positive correlation between artistic orientation, entrepreneurial orientation, financial literacy and entrepreneurial performance. Therefore, artistic orientation affects a creative firm's financial and nonfinancial performance. In addition, artistic orientation and financial literacy provide a positive influence on the overall performance of a creative venture. However, the interaction effect of entrepreneurial orientation and financial literacy on the artistic orientation – performance relationship – is invisible Practical implications: This research provides guidance on how creative firms may focus on the acquisition, development and protection of useful resources, namely, artistic orientation and financial literacy Originality/value: This research is the first systematic empirical test evaluating the relationship between artistic orientation and entrepreneurial performance