The impact of content, frame and social identity on the effectiveness of smoking cessation messages in urban young adults. Issue 3 (3rd July 2019)

• Record Type: Journal Article
• Authors: Shevorykin, Alina; Yali, Ann Marie
• Is Part Of: Journal of prevention & intervention in the community. Volume 47:Issue 3(2019)
• Page Start: 214
• Page End: 227
• Publication Date: 2019-07-03
• Subjects: Economic message -- message framing -- smoking cessation -- urban young adults; Preventive health services -- Periodicals; Preventive health services -- United States -- Periodicals; Community health services -- Periodicals; Community health services -- United States -- Periodicals; 362.1
• DOI: 10.1080/10852352.2019.1603677
• Languages: English
• ISSNs: 1085-2352

Abstract

Abstract: The current study examined the impact of health versus economic content, as well as gain versus loss frame, in smoking cessation intervention messages on intention, motivation, and planning to quit smoking. Gender, race, Socioeconomic Status (SES), nicotine dependence, and smoker identity variables were investigated as moderators of the relationship between message content and outcomes. Self-identified smokers were randomly assigned to read a gain or loss framed message with economic or health content. Intention, motivation, and planning to quit smoking were measured before and after message exposure. Results showed average gains in intention, motivation, and planning to quit smoking, regardless of message received. However, change in motivation and intention was greater for participants exposed to the economic message. There were no effects of message frame. Years of smoking and race moderated the effects of message content on intention and motivation. Implications for developing tailored messages for smoking cessation in young adults are discussed.