Decision-Making Based on Consumers' Perceived Value in Different Remanufacturing Modes. (22nd February 2015)

• Record Type: Journal Article
• Authors: Li, Wei; Wu, Hang; Deng, Liurui
• Other Names: Zhang Binggen Academic Editor.
• Is Part Of: Discrete dynamics in nature and society. Volume 2015(2015)
• Publication Date: 2015-02-22
• Subjects: System analysis -- Periodicals; Dynamics -- Periodicals; Chaotic behavior in systems -- Periodicals; Differentiable dynamical systems -- Periodicals; 003.05
• DOI: 10.1155/2015/278210
• Languages: English
• ISSNs: 1026-0226

Abstract

Abstract : We investigate how the diversity of consumers' perceived value in different remanufacturing modes affects remanufacturing decision-making. We establish a two-stage optimal decision-making model of original equipment manufacturer (OEM) remanufacturing and a noncooperative game model of third party remanufacturer (TPR) remanufacturing and then analyze the optimal decisions of OEM and TPR. Comparing the effects of consumers' perceived value on remanufacturing decision-making in different modes, we find that when OEM remanufactures products, consumers' perceived value has a negative effect on new products' price and quantity and has a positive effect on remanufactured products' quantity and when TPR remanufactures products, consumers' perceived value has a positive effect on new products price and quantity and has a negative effect on remanufactured products' quantity. Compared with OEM remanufacturing, TPR remanufacturing can raise the profits of OEM and whole closed-loop supply chain, but it will lower the quantity of remanufacturing products.