Cite
HARVARD Citation
Lappeman, J. et al. (2019). Not one segment: using global and local BoP characteristics to model country-specific consumer profiles. European business review. 31 (3), pp. 317-336. [Online].
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Lappeman, J. et al. (2019). Not one segment: using global and local BoP characteristics to model country-specific consumer profiles. European business review. 31 (3), pp. 317-336. [Online].