Male and female differences in the use of social media for learning purposes. Issue 5 (3rd September 2018)

• Record Type: Journal Article
• Authors: Akman, Ibrahim; Turhan, Cigdem
• Is Part Of: Innovations in education & teaching international. Volume 55:Issue 5(2018)
• Page Start: 533
• Page End: 543
• Publication Date: 2018-09-03
• Subjects: Social media learning -- ethics -- reliability -- performance -- awareness; Programmed instruction -- Periodicals; Educational technology -- Periodicals; Instructional systems -- Periodicals; Periodicals; 371.33
• DOI: 10.1080/14703297.2017.1407250
• Languages: English
• ISSNs: 1470-3297

Abstract

ABSTRACT: This study aims to explore the differences between male and female users' behaviour with regard to acceptance of social media for learning in higher educational institutions. For this purpose, a survey was conducted and the least square regression analysis approach was utilised to investigate the relationships among the constructs in the research model for male and female users from a general and ethical perspective, focusing on the reliability, performance and awareness factors. The findings from the analysis reveal that a significant degree of diversity is present in the factors represented by 'general reliability', 'ethical reliability', 'ethical performance', 'ethical awareness' and 'ethical intention'.