Cite
HARVARD Citation
Thornton, S. et al. (n.d.). It's in the Mix: How Firms Configure Resource Mobilization for New Product Success. Journal of product innovation management. 36 (4), pp. 513-531. [Online].
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Thornton, S. et al. (n.d.). It's in the Mix: How Firms Configure Resource Mobilization for New Product Success. Journal of product innovation management. 36 (4), pp. 513-531. [Online].