A New Recommendation Algorithm Based on User's Dynamic Information in Complex Social Network. (29th March 2015)

• Record Type: Journal Article
• Authors: Cheng, Jiujun; Liu, Yingbo; Zhang, Huiting; Wu, Xiao; Chen, Fuzhen
• Other Names: Huang He Academic Editor.
• Is Part Of: Mathematical problems in engineering. Volume 2015(2015)
• Publication Date: 2015-03-29
• Subjects: Engineering mathematics -- Periodicals; 510.2462
• DOI: 10.1155/2015/281629
• Languages: English
• ISSNs: 1024-123X

Abstract

Abstract : The development of recommendation system comes with the research of data sparsity, cold start, scalability, and privacy protection problems. Even though many papers proposed different improved recommendation algorithms to solve those problems, there is still plenty of room for improvement. In the complex social network, we can take full advantage of dynamic information such as user's hobby, social relationship, and historical log to improve the performance of recommendation system. In this paper, we proposed a new recommendation algorithm which is based on social user's dynamic information to solve the cold start problem of traditional collaborative filtering algorithm and also considered the dynamic factors. The algorithm takes user's response information, dynamic interest, and the classic similar measurement of collaborative filtering algorithm into account. Then, we compared the new proposed recommendation algorithm with the traditional user based collaborative filtering algorithm and also presented some of the findings from experiment. The results of experiment demonstrate that the new proposed algorithm has a better recommended performance than the collaborative filtering algorithm in cold start scenario.