Cite
HARVARD Citation
Shin, H. et al. (2016). Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements. Journal of brand management. 23 (5), pp. 1-23. [Online].
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Shin, H. et al. (2016). Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements. Journal of brand management. 23 (5), pp. 1-23. [Online].