Cite
HARVARD Citation
Mark, T. et al. (2016). Cross-category indulgence: Why do some premium brands grow during recession?. Journal of brand management. 23 (5), pp. 114-129. [Online].
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Mark, T. et al. (2016). Cross-category indulgence: Why do some premium brands grow during recession?. Journal of brand management. 23 (5), pp. 114-129. [Online].