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HARVARD Citation
Roy, P. et al. (2016). A lovable personality: The effect of brand personality on brand love. Journal of brand management. 23 (5), pp. 97-113. [Online].
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Roy, P. et al. (2016). A lovable personality: The effect of brand personality on brand love. Journal of brand management. 23 (5), pp. 97-113. [Online].