Determinants of Marathoners' event expenditures: an in-depth exploration of past experience. Issue 2 (3rd June 2019)

• Record Type: Journal Article
• Authors: Park, Kwangsoo; Park, Jeong-Yeol; Back, Robin M.
• Is Part Of: Journal of hospitality and tourism insights. Volume 2:Issue 2(2019)
• Page Start: 110
• Page End: 120
• Publication Date: 2019-06-03
• Subjects: Marathon -- Expenditure -- Past experience -- Satiation -- Tobit model; Tourism -- Periodicals; Hospitality industry -- Periodicals; 338.479105
• DOI: 10.1108/JHTI-09-2018-0062
• Languages: English
• ISSNs: 2514-9792

Abstract

Abstract : Purpose: The purpose of this paper is to explore the determinants of Marathon event spending by estimated expenditure models. Design/methodology/approach: This study analyzes the impact of socio-demographic and travel-context factors on aggregated and disaggregated expenditures by event visitors who participated in the Fargo Marathon in Fargo, North Dakota. Findings: The results indicate that event satisfaction does not have an influence on any types of expenditure. As the planning time increases, however, there is a positive effect on total expenditure. First-time visitors are shown to spend more money, especially on food and beverage, lodging and total expenditure. Conversely, the number of past experiences of the event had a negative influence on these expenditure types. Originality/value: In addition to travel-related factors and socio-demographic variables, researchers had not examined the influence of repeat visits on travelers' spending. The originality of this study lies in revealing that repeat visits decrease spending in specific categories, especially in the case of a Marathon event.