Cite
HARVARD Citation
Siew, S. et al. (2018). The influence of perceived strength of brand origin on willingness to pay more for luxury goods. Journal of brand management. 25 (6), pp. 591-605. [Online].
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Siew, S. et al. (2018). The influence of perceived strength of brand origin on willingness to pay more for luxury goods. Journal of brand management. 25 (6), pp. 591-605. [Online].