Cite
HARVARD Citation
Mathur, M. (2019). Building brand advocacy on social media to improve brand equity. International journal of electronic marketing and retailing. pp. 150-172. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Mathur, M. (2019). Building brand advocacy on social media to improve brand equity. International journal of electronic marketing and retailing. pp. 150-172. [Online].