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HARVARD Citation
Semaan, R. et al. (2019). Sophisticated, iconic and magical: A qualitative analysis of brand charisma. Journal of retailing and consumer services. pp. 102-113. [Online].
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Semaan, R. et al. (2019). Sophisticated, iconic and magical: A qualitative analysis of brand charisma. Journal of retailing and consumer services. pp. 102-113. [Online].