Assessing the Impact of CEO Activism. (June 2019)

• Record Type: Journal Article
• Authors: Chatterji, Aaron K.; Toffel, Michael W.
• Other Names: Delmas Magali A. guest-editor.; Lyon Thomas P. guest-editor.; Maxwell John W. guest-editor.
• Is Part Of: Organization & environment. Volume 32:Number 2(2019:Apr.)
• Page Start: 159
• Page End: 185
• Publication Date: 2019-06
• Subjects: business and society -- corporate social policy -- leadership -- social activism -- values -- environmental regulations; Associations, institutions, etc -- Environmental aspects -- Periodicals; Business enterprises -- Environmental aspects -- Periodicals; Environmental management -- Periodicals; Environmental responsibility -- Periodicals; Sustainability -- Periodicals; 658.408305
• DOI: 10.1177/1086026619848144
• Languages: English
• ISSNs: 1086-0266

Abstract

CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company's core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO's company.