An evaluation of the Aerie Real campaign: Potential for promoting positive body image?. (May 2019)

• Record Type: Journal Article
• Authors: Convertino, Alexandra D; Rodgers, Rachel F; Franko, Debra L; Jodoin, Adriana
• Is Part Of: Journal of health psychology. Volume 24:Number 6(2019)
• Page Start: 726
• Page End: 737
• Publication Date: 2019-05
• Subjects: advertising -- body image -- health promotion -- media -- models; Clinical health psychology -- Periodicals; 613.019
• DOI: 10.1177/1359105316680022
• Languages: English
• ISSNs: 1359-1053

Abstract

This study evaluated the impact on young women's body satisfaction of an advertising campaign: Aerie Real, which included images of models who were not digitally modified. In total, 200 female students were randomly allocated to view either Aerie Real images or digitally modified images from previous campaigns. In the total sample, no condition differences appeared. However, participants with high appearance comparison reported a smaller decrease in body satisfaction after viewing the Aerie Real images as compared to those viewing previous images ( p = .003). Findings provide preliminary support for the Aerie Real campaign as less deleterious form of media for body image.