Cite
HARVARD Citation
Victoria-Mas, M. et al. (2018). Assessing the consumer-based brand equity of news media firms: a new validated scale. Journal of media business studies. 15 (3), pp. 214-235. [Online].
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Victoria-Mas, M. et al. (2018). Assessing the consumer-based brand equity of news media firms: a new validated scale. Journal of media business studies. 15 (3), pp. 214-235. [Online].