A Nudge in a New Direction: Integrating Behavioral Economic Strategies Into Suicide Prevention Work. (May 2019)

• Record Type: Journal Article
• Authors: Bauer, Brian W.; Tucker, Raymond P.; Capron, Daniel W.
• Is Part Of: Clinical psychological science. Volume 7:Number 3(2019)
• Page Start: 612
• Page End: 620
• Publication Date: 2019-05
• Subjects: behavioral economics -- nudge -- item count technique -- suicide; Clinical psychology -- Periodicals; 616.89
• DOI: 10.1177/2167702618809367
• Languages: English
• ISSNs: 2167-7026

Abstract

Three commonly used behavioral economic strategies were tested to investigate their utility in suicide prevention and mental health initiatives. Study 1 used a social norms nudge to potentially increase the people who accessed an online suicide risk factor intervention via e-mail ( N = 14, 792). E-mails containing the social norm nudge were 164% more likely to click on the link relative to those who received the e-mail without the nudge. Study 2 used item count technique to better estimate suicidal ideation compared with direct questioning methods endorsed by two groups of online participants ( N = 787). No difference between groups was found. Study 3 used framing techniques to understand if participants ( N = 787) were more likely to access online coping skills when framed as being able to help others who may go through a suicidal crisis rather than themselves. Findings indicated more participants accessed the coping skills when framed as having utility for helping other people going through a suicidal crisis.