An Architecture for Anonymous Mobile Coupons in a Large Network. (18th December 2016)

• Record Type: Journal Article
• Authors: Bartoli, Alberto; Medvet, Eric
• Other Names: Ferrari Gianluigi Academic Editor.
• Is Part Of: Journal of computer networks and communications. Volume 2016(2016)
• Publication Date: 2016-12-18
• Subjects: Computer networks -- Periodicals; Computer science -- Periodicals; 004.605
• DOI: 10.1155/2016/2349148
• Languages: English
• ISSNs: 2090-7141

Abstract

Abstract : A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or a service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year. We propose an architecture which may enable significant improvements over current m-coupon technology, in terms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install any dedicated app; an m-coupon is not bound to any specific device or customer; an m-coupon may be redeemed at any store in a set of potentially many thousands of stores, without any prior arrangement between customer and store. We are not aware of any proposal with these properties.