The Commodification of Sport: Exploring the Nature of the Sports Product. Issue 7 (24th May 2018)

• Record Type: Journal Article
• Authors: Vamplew, Wray
• Is Part Of: International journal of the history of sport. Volume 35:Issue 7/8(2018)
• Page Start: 659
• Page End: 672
• Publication Date: 2018-05-24
• Subjects: Player sport products -- spectator sport products -- associated sport products -- dark sport products -- sports entrepreneurs; Sports -- History -- Periodicals; Sports -- Social aspects -- Periodicals; Games -- Social aspects -- Periodicals; 306.483
• DOI: 10.1080/09523367.2018.1481832
• Languages: English
• ISSNs: 0952-3367

Abstract

Abstract: Sport becomes a commodity when either consumers are willing to pay to play or watch it or if it has a potential exchange value rather than merely a use one. Such sports commodities can be classified as player products, spectator products, or associated products. Aspects of the definitions of sports products, including dark products, are discussed as are their characteristics in terms of durability, predictability, and complementarity.