Executive summary of: Motivational effects and age differences of gamification in product advertising. Issue 5 (19th August 2014)

Record Type:: Journal Article
Title:: Executive summary of: Motivational effects and age differences of gamification in product advertising. Issue 5 (19th August 2014)
Main Title:: Executive summary of: Motivational effects and age differences of gamification in product advertising
Authors:: Cole, Graham
Editors:: Biswas, Dipayan
Fall, TansyMarie
Abstract:: Abstract :
Is Part Of:: Journal of consumer marketing. Volume 31:Issue 5(2014)
Journal:: Journal of consumer marketing
Issue:: Volume 31:Issue 5(2014)
Issue Display:: Volume 31, Issue 5 (2014)
Year:: 2014
Volume:: 31
Issue:: 5
Issue Sort Value:: 2014-0031-0005-0000
Page Start:
Page End:
Publication Date:: 2014-08-19
Subjects:: Consumer behavior -- Periodicals
Marketing -- Periodicals
658.8343
Journal URLs:: http://www.emeraldinsight.com/journals.htm?issn=0736-3761 ↗
http://www.emeraldinsight.com/ ↗
DOI:: 10.1108/JCM-08-2014-1095 ↗
Languages:: English
ISSNs:: 0736-3761
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 4965.211600
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 10136.xml