Cite
HARVARD Citation
Wu, L. et al. (2019). Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements. International journal of advertising. 38 (2), pp. 296-315. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Wu, L. et al. (2019). Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements. International journal of advertising. 38 (2), pp. 296-315. [Online].