The cauliflower dilemma!. (9th April 2019)

• Record Type: Journal Article
• Authors: Gupta, Gaurav; Kumar, Vikas; Paruthi, Mandakini; Mendiratta, Priyam
• Is Part Of: International journal of Indian culture and business management. Volume 18:Number 3(2019)
• Page Start: 291
• Page End: 297
• Publication Date: 2019-04-09
• Subjects: demonetisation -- vegetable production -- agricultural loan -- Pradhan Mantri Jan DhanYojna; Management -- India -- Periodicals; Management; India; Periodicals; 658.0095405
• Languages: English
• ISSNs: 1753-0806

Abstract

The present case shows the plight of small farmers during demonetisation drive in India. This unprecedented move by the Government of India has led the entire economy in a state of sudden shock and small farmers found themselves, very much helpless and confused. The case visits the production cycle of cauliflower from the perspective of a small farmer and traverses the complete journey of money borrowing for different phases of agricultural production. Options available to the farmers have been described with a comparative perspective. Both the formal and informal aspects of agricultural business have been presented in a typical Indian scenario with relevant stakeholders. The case presents a very practical perspective of small farmers in India, hence ideal for understanding this most significant activity of Indian activity.