Development and validation of a measure of consumer behaviors toward nutritional labeling in restaurants. Issue 5 (20th October 2017)

• Record Type: Journal Article
• Authors: Kim, Eojina; Ham, Sunny
• Is Part Of: Journal of foodservice business research. Volume 20:Issue 5(2017)
• Page Start: 595
• Page End: 610
• Publication Date: 2017-10-20
• Subjects: Consumer behavior -- menu labeling -- nutritional labeling -- restaurants; Food service -- Marketing -- Periodicals; Restaurants -- Marketing -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; 381.456479505
• DOI: 10.1080/15378020.2016.1229440
• Languages: English
• ISSNs: 1537-8020

Abstract

ABSTRACT: This study identifies multiple steps for the development and validation of a measurement of consumer attitudes and behaviors regarding nutritional information in restaurants. These steps include an extensive literature review, in-depth interviews, experts' reviews, a pilot test, and a customer survey. The final questionnaire that collected data from 617 restaurant customers was verified through statistical analysis of reliability test, construct validity, and confirmatory factor analysis. The measurement offers a method to evaluate customers' use of nutrition information in restaurants and, thus, a tool to prevent obesity for the public.