Raiders of the lost archives. (2nd July 2016)

• Record Type: Journal Article
• Authors: Gardner, Abigail; Moorey, Gerard
• Is Part Of: Popular communication. Volume 14:Number 3(2016)
• Page Start: 169
• Page End: 177
• Publication Date: 2016-07-02
• Subjects: Mass media -- Periodicals; Popular culture -- Periodicals; 302.23
• DOI: 10.1080/15405702.2016.1193181
• Languages: English
• ISSNs: 1540-5702

Abstract

ABSTRACT: Fantastic Man (2014) and Searching for Sugar Man (2012) mobilize tropes of discovery occurring in the filmed process of collecting and curating the work and identities of two reluctant, elusive, and resistive figures. These documentaries are part of a discourse of collectability marked by the urge to discover and narrate a "quest" that has its precedents in record collecting as obsessive cultural practice and in the fetishizing of obscurity. Furthermore, they can be seen as "performances" of the artiste and repertoire (A&R) process but for a "post-rock" era in which the customary roles of A&R have largely been eclipsed by social, economic, and technological changes to the music industry: the "(re-)discovery" of Onyeabor and Rodriguez exemplifies an increasingly common fusion of, rather than oscillation between, novelty and nostalgia in the music industry, as "old" artists are "newly" discovered through practices of media archaeology aimed at unearthing artifacts of cultural and economic value from an ever bigger and denser digital archive.