Bringing them back to spend more: student foodservice experiences to satisfy their taste buds. Issue 2 (15th June 2015)

• Record Type: Journal Article
• Authors: Ali, Faizan; Ryu, Kisang
• Is Part Of: Young consumers. Volume 16:Issue 2(2015)
• Page Start: 235
• Page End: 248
• Publication Date: 2015-06-15
• Subjects: PLS -- Satisfaction -- Dining expenditure -- Dining frequency -- Foodservice experience -- On-campus food; Child consumers -- Periodicals; Advertising and children -- Periodicals; Television advertising and children -- Periodicals; 659.1042083
• DOI: 10.1108/YC-05-2014-00441
• Languages: English
• ISSNs: 1747-3616

Abstract

Abstract : Purpose: – This study aims to examine student's foodservice experience and its effect on satisfaction, dining frequency and expenditures. Design/methodology/approach: – A total of 674 samples collected at a large Malaysian private university were used for data analysis. Structural equation modelling based on partial least squares method was conducted. Findings: – Results confirm that student foodservice experience significantly influences satisfaction, dining frequency and dining expenditure. Furthermore, four first-order constructs (product component, service component, price component and healthy component) are also validated on the designated second-order construct (customer foodservice experience). Research limitations/implications: – These findings indicate that on-campus foodservice operators should focus on student experience and satisfaction to increase visits and expenditures. Originality/value: – This study would enable on-campus foodservice operators to have a better understanding of various dimensions of foodservice experience which will lead to students' satisfaction and encourage the development of their visits and expenditure.