Cite
HARVARD Citation
Ho, C. et al. (2015). Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. Journal of enterprise information management. 28 (3), pp. 346-362. [Online].
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Ho, C. et al. (2015). Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. Journal of enterprise information management. 28 (3), pp. 346-362. [Online].