Cite
HARVARD Citation
Sweeney, J. et al. (2014). Factors enhancing word-of-mouth influence: positive and negative service-related messages. European journal of marketing. 48 (1), pp. 336-359. [Online].
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Sweeney, J. et al. (2014). Factors enhancing word-of-mouth influence: positive and negative service-related messages. European journal of marketing. 48 (1), pp. 336-359. [Online].