A review of eye-tracking research in tourism. Issue 10 (15th June 2019)

• Record Type: Journal Article
• Authors: Scott, Noel; Zhang, Rui; Le, Dung; Moyle, Brent
• Is Part Of: Current issues in tourism. Volume 22:Issue 10(2019)
• Page Start: 1244
• Page End: 1261
• Publication Date: 2019-06-15
• Subjects: eye-tracking -- tourism -- attention -- marketing; Tourism -- Social aspects -- Periodicals; Tourism -- Environmental aspects -- Periodicals; Travel -- Periodicals; 338.479105
• DOI: 10.1080/13683500.2017.1367367
• Languages: English
• ISSNs: 1368-3500

Abstract

Abstract : This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.