A competitive advantage from the implementation timing of ISO management standards. Issue 1 (17th April 2015)

• Record Type: Journal Article
• Authors: Su, Hung‐Chung; Dhanorkar, Suvrat; Linderman, Kevin
• Is Part Of: Journal of operations management. Volume 37:Issue 1(2015)
• Page Start: 31
• Page End: 44
• Publication Date: 2015-04-17
• Subjects: ISO 9001 -- ISO 14001 -- Management standards -- Competitive strategy -- Absorptive capacity -- Early mover advantage; Production management -- Periodicals; Management -- Periodicals; 658.5
• DOI: 10.1016/j.jom.2015.03.004
• Languages: English
• ISSNs: 0272-6963

Abstract

Abstract: With the rise of globalization, firms increasingly implement management standards developed by the International Organization for Standardization (ISO) to assure they can meet their customers' expectations. ISO management standards reduce performance variability among suppliers and promote global trade. However, ISO standards also promote a certain degree of commonality or isomorphism between firms. If the very notion of 'standards' encourages a certain level of commonality between firms, then how can firms achieve a competitive advantage from implementing ISO standards? This research argues that the timing of when a firm implements an ISO standard relative to their rivals has strategic benefits. Drawing on the competitive dynamics literature we argue that firms can achieve an early mover advantage when implementing ISO 14001. However, an early mover advantage depends on the level of a firm's absorptive capacity (prior experience with ISO 9001) and the competitive intensity of their industry. This study uses longitudinal data from firms that implemented ISO 14001 at varying points in time to examine the benefits of an early mover advantage. More broadly, this research sheds light on when firms benefit the most from implementing new management standards. The results provide insights into implementing other emerging management standards.