Vertically Integrated Research: An Unusual Business Model. (1st April 2019)

• Record Type: Journal Article
• Authors: Davis, Daniel
• Other Names: Saunt Deborah guestEditor.; Greenall Tom guestEditor.; Marcaccio Roberta guestEditor.
• Is Part Of: Architectural design. Volume 89:Number 3(2019)
• Page Start: 68
• Page End: 75
• Publication Date: 2019-04-01
• Subjects: Frank Duffy -- WeWork -- Leon Festinger -- Jeanne Arnold -- Jane Jacobs -- William Whyte -- Jan Gehl; 729
• DOI: 10.1002/ad.2437
• Languages: English
• ISSNs: 0003-8504

Abstract

Abstract : WeWork designs, constructs and manages offices around the globe that serve as a unique test bed through close ongoing contact with their users. Founded in New York in 2010, it is one of the world's fastest‐growing companies, now with over 335 offices that each contain similar elements but combine them in slightly different ways.Daniel Davis, a Director of Research at the firm, here explains how their similarity allows his team to pinpoint the subtle reasons for differences in performance – from desk placement to the impact of staircases on social networks – and to feed this back into new projects, boosting both the occupants' experience and the company's success.