Entrepreneurship in the Digital Era: Creating Your Own Online Business. (April 2019)

• Record Type: Journal Article
• Authors: Finkle, Todd A.; Olsen, Timothy
• Is Part Of: Entrepreneurship education and pedagogy. Volume 2:Number 2(2019)
• Page Start: 133
• Page End: 150
• Publication Date: 2019-04
• Subjects: creativity and innovation -- digital entrepreneurship -- experiential learning -- startups -- technology entrepreneurship; Entrepreneurship -- Study and teaching -- Periodicals; Business education -- Periodicals; 338.04071
• DOI: 10.1177/2515127418820680
• Languages: English
• ISSNs: 2515-1274

Abstract

Two soon-to-be graduates of the University of Washington, Terry Smith and Jack Jones, sought to become entrepreneurs and create their own online business. They had an innovative idea—a mobile app that made it easy for groups to plan a night out. As they researched the idea, they realized they would need help with the technology and business model. With limited time and funds, they had to make several decisions regarding their venture including the application's features and the strongest business model.