Cite
HARVARD Citation
Kumar, J. et al. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of product & brand management. 28 (2), pp. 216-230. [Online].
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Kumar, J. et al. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of product & brand management. 28 (2), pp. 216-230. [Online].