Digitally Empowered Village: Case of Akodara in Gujarat, India. (April 2019)

• Record Type: Journal Article
• Authors: Saxena, Deepika; Joshi, Navneet
• Is Part Of: South Asian journal of business and management cases. Volume 8:Number 1(2019)
• Page Start: 27
• Page End: 31
• Publication Date: 2019-04
• Subjects: Digital village -- financial inclusion -- e-banking -- digital agriculture -- digital education -- digital information; Business -- Case studies -- Periodicals; Management -- Case studies -- Periodicals; 650
• DOI: 10.1177/2277977918803207
• Languages: English
• ISSNs: 2277-9779

Abstract

Digitalization is the need of the era, and the Government of India has been taking numerous initiatives in this direction. The present case is about the Akodara Village in Gujarat which is known as the 'first Indian digital village'. The ICICI Bank adopted this village and made it 100 per cent digital with proper infrastructure facilities which have been leading the village in the direction of electronic/digital payments. The purpose of the case is to make the people aware about the digitalization initiatives taken by the Government and banks and the possibilities of bringing technology to the rural areas of India. This has been seen from the case that if proper infrastructure is made available and there is a strong will power to plan and implement to challenge the status quo, nothing is impossible. ICICI Bank has actually converted impossible to possible. This case focuses on various initiatives taken in this direction to make this achievement possible.