The Stock Performance of American Companies Investing in a Culture of Health. Issue 3 (March 2019)

• Record Type: Journal Article
• Authors: Goetzel, Ron Z.; Fabius, Raymond; Roemer, Enid Chung; Kent, Karen B.; Berko, Jeffrey; Head, Michael A.; Henke, Rachel Mosher
• Is Part Of: American journal of health promotion. Volume 33:Issue 3(2019)
• Page Start: 439
• Page End: 447
• Publication Date: 2019-03
• Subjects: workplace health promotion -- workplace wellness -- culture of health -- corporate social responsibility -- community health -- business case -- stock price performance -- financial impact; Health promotion -- Periodicals; Health Promotion; Health promotion; Periodicals; Periodicals; 613.05
• DOI: 10.1177/0890117118824818
• Languages: English
• ISSNs: 0890-1171

Abstract

Purpose: We investigated the relationship between companies' efforts to build internal (COH-INT) and external cultures of health (COH-EXT) and their stock performance. Design: We administered 2 surveys, which measure companies' programs, policies, and supports for improving the health of their employees and communities. We then compared the companies' stock performance to the Standard and Poor's (S&P) 500 Index from January 2013 through August 2017. Setting: United States. Participants: Representatives from 17 publicly traded companies who completed the COH-INT survey, of whom 14 also completed the COH-EXT. Measures: Culture of health scores were dichotomized into high versus low for both surveys. Stock price data for all companies were gathered from public sources. Analysis: We constructed 5 stock portfolios: all 17 companies, high COH-INT, low COH-INT, high COH-EXT, and low COH-EXT companies. We examined total returns for each portfolio compared to the S&P 500. Results: High COH-INT companies' stock price appreciated by 115% compared to the S&P benchmark (+69%), while low COH-INT companies appreciated only 43%. In contrast, high COH-EXT companies underperformed (+44%) when compared to the S&P 500 (+69%) and low COH-EXT companies (+89%). Conclusion: This study supports the view that employers' efforts to build an internal culture of health is a sound business strategy. More research is needed, however, to establish whether a link exists between supporting healthy community initiatives and company stock performance.