Cite
HARVARD Citation
Lappeman, J. et al. (2019). Rethinking share-of-wallet at the bottom of the pyramid: using financial diaries to observe monthly category trade-offs. Journal of consumer marketing. 36 (1), pp. 50-63. [Online].
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Lappeman, J. et al. (2019). Rethinking share-of-wallet at the bottom of the pyramid: using financial diaries to observe monthly category trade-offs. Journal of consumer marketing. 36 (1), pp. 50-63. [Online].