The Discourse of Tattoo Consumption among Female Youth in Nigeria. Issue 3 (3rd July 2018)

• Record Type: Journal Article
• Authors: Mensah, Eyo; Inyabri, Idom; Mensah, Eyamba
• Is Part Of: Communicatio. Volume 44:Issue 3(2018)
• Page Start: 56
• Page End: 73
• Publication Date: 2018-07-03
• Subjects: tattoos -- gendered youth -- subjectivity -- identity -- postmodernism -- African feminism; Communication -- Periodicals; 302.2
• DOI: 10.1080/02500167.2018.1556222
• Languages: English
• ISSNs: 0250-0167

Abstract

Abstract: Among female youth in Nigeria, especially those living in Abuja, Nigeria's Federal Capital Territory (FCT), and its environs, skin design or tattooing has become a trendy social ritual in reinventing the notion of the "self" or perceived personhood, according to some subjective relevance. The body, or the skin in particular, has become a site for cultural (re)production and interpretation of meaning and a symbolic resource for embodied social capital and individual agency. This article interrogates the practice of tattooing among these youth: its motivations, semiotic interpretations, and perception. It illuminates how female tattoos have helped to create a conceptual dialogue between the biological (objective) body and the social (subjective) body. The study is conceptually rooted in African feminist thoughts and postmodern perspectives about the (female) body which view it as a text that can be written, rewritten and interpreted in powerful ways through a cultural lens. The results indicate that female tattoos are symbolic investments that represent fashion, self-expression, individuality, social change and sexual agency. Fundamentally, the aesthetic and artistic female body is deployed to reconstruct postmodern female identity while protesting the mainstream stereotyped representation of women especially in a male-dominated conservative society like Nigeria.