Teaching the design of narrative visualization for financial literacy. Issue 2 (1st December 2013)

• Record Type: Journal Article
• Authors: Fry, Aaron; Wilson, Jennifer; Overby, Carol
• Is Part Of: Art, design & communication in higher education. Volume 12:Issue 2(2013)
• Page Start: 159
• Page End: 177
• Publication Date: 2013-12-01
• Subjects: Art -- Study and teaching (Higher) -- Periodicals; Design -- Study and teaching (Higher) -- Periodicals; Creative teaching -- Periodicals; Periodicals; 707.11
• DOI: 10.1386/adch.12.2.159_1
• Languages: English
• ISSNs: 1474-273X

Abstract

The authors provide a scholarly definition for metaphor-rich, story-driven 'narrative visualization'. They argue that metaphors create a rich and emotionally resonant set of associations that frame the narrative and effectively support 'System 1' (or intuition-based) thinking and decision-making that Daniel Kahneman and others have identified as the primary drivers of financial behaviour. The authors then apply these observations to a case study in which they analyse student work on a financial literacy design project. They discuss best practices for teaching narrative visualization and argue for its relevance in a contemporary design education – especially its capacity to represent and reflectively explore complex financial and other concepts.