Gender and box office performance. Issue 9 (21st May 2019)

• Record Type: Journal Article
• Authors: Treme, Julianne; Craig, Lee A.; Copland, Andrew
• Is Part Of: Applied economics letters. Volume 26:Issue 9(2019)
• Page Start: 781
• Page End: 785
• Publication Date: 2019-05-21
• Subjects: Movies -- gender -- media -- star power; J16 -- L82; Economics -- Periodicals; Economics, Mathematical -- Periodicals; 330
• DOI: 10.1080/13504851.2018.1495818
• Languages: English
• ISSNs: 1350-4851

Abstract

ABSTRACT: We analyse the box office–movie star relationship since the 1990s. We find that, on average, the contribution of at least one star was large, equalling roughly 10% of a film's revenues. Also, consistent with the substantial difference in the average compensation between male and female stars, having a male star in a film generated a premium in the neighbourhood of 12%, while female star had no statistical impact on a movie's performance.