Cite
HARVARD Citation
Mathur, M. (2019). Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk. Journal of promotion management. 25 (2), pp. 200-224. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Mathur, M. (2019). Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk. Journal of promotion management. 25 (2), pp. 200-224. [Online].