Cite
HARVARD Citation
Niedermeier, A. et al. (2019). "Happy Together": Effects of Brand Community Engagement on Customer Happiness. Journal of relationship marketing. 18 (1), pp. 54-76. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Niedermeier, A. et al. (2019). "Happy Together": Effects of Brand Community Engagement on Customer Happiness. Journal of relationship marketing. 18 (1), pp. 54-76. [Online].