House of Netflix: Streaming media and digital lore. (2nd January 2019)

• Record Type: Journal Article
• Authors: Burroughs, Benjamin
• Is Part Of: Popular communication. Volume 17:Number 1(2019)
• Page Start: 1
• Page End: 17
• Publication Date: 2019-01-02
• Subjects: Mass media -- Periodicals; Popular culture -- Periodicals; 302.23
• DOI: 10.1080/15405702.2017.1343948
• Languages: English
• ISSNs: 1540-5702

Abstract

ABSTRACT: This article focuses on the emergence of a nascent streaming industry. The media industry studies conceptualization of "industry lore" can be read during times of transition for media industries. Streaming lore is a re-articulation of existing industry lore accompanying the advent of streaming technology and distribution. Contemporary streaming acts as a site of rupture, wherein industry discourses related to digital media are rendered visible. The article proposes three categories of emergent streaming lore and analyzes their relation to a growing streaming media industry. These categories include (a) Netflix as "quality" streams, (b) the algorithmic audience, and (c) cord-cutters and cord-nevers.